Apologies to Rufus Wainwright – this post has nothing to do with him or his amazing music (I’m a huge fan, been rocking Release the Stars pretty much around the clock), but the title was just so apt for some thoughts about marketing, a subject much on my mind since Kissing the Bee is just out.

There are many strategies one can use to promote a new book, and blogging, yes, is just one of them. And one can hardly expect any but the most aware and loyal readers to keep track of what’s coming out when, so a reminder is maybe not out of place. And there’s a certain reverse snobbery to shrinking your own violet: “Oh my goodness, I’m just too much of an artiste to get out there and — you know, grub for a buck.”

All that said, still, marketing is what I dread most about my job. I have little talent and less facility for the task, and I’m sure it shows when I try. Certainly many other writers are much better at it than I – I’ve observed them, and wished I had their skills. But I’d rather write twenty books — fifty books, a thousand — than struggle to promote one.

Although I love doing readings. In my mind, readings are filed under Feedback, where I get to see what people think of what I’ve done, complete the circuit between writer and reader, or more accurately, between story and reader. The essential thing is to get those words into the brain of somebody else, so I can see if the path I’ve laid down is complete, if what I’ve made actually works: the sweet eureka jolt. Next to that, telling you why you should read my books is like handing you the wrapper, not the candy bar: “Doesn’t this look yummy?” Man, just bite the thing, and tell me what you think.

Advertisements